The Secret That Nobody Is Talking About

A secret is something that is not known or seen. I propose that there is a secret of business success that nobody is talking about. Everyone should be talking about this secret of business success because it is that important and powerful that it would change the history of business today, even in this current economic situation. The secret of business success that I am referring to is networking. Those who do it, and do it well, know it’s power. Those who don’t do it, or don’t know that it is the secret to business success fail at an alarming rate. Warmed-up referrals are just one reason one needs to be networking. Though warmed-up referrals will keep a business going and they are extremely beneficial to the bottom line they are the smallest reason one should apply networking as their secret of business success. 

There are hundreds of reasons that businesses fail and only a handful of reasons that businesses succeed. One of the advantages that we have been able to offer our Members at CIBN Connect is that they are surrounded by other successful business owners in the network. The business coaches get them on the right track. They learn tax tips from the accountants. They learn investment strategies from the financial advisors, the mortgage brokers, and others with good qualifications but more importantly real-life experience. Some of the secrets of
business success that the learn from one another are truly astounding.

You don't know what you're not told

Consider for a minute that the average consumer does not know that they could own more than one house and pay the same mortgage every month. They don’t know that they likely qualify to  own 5 homes instead of one and could be renting the others. They think that would be hard. They think that they don’t know how to be a landlord. They think it would be a financial burden. Why don’t they realize that it is easy and that it would put them into the top income earners of the country? Nobody ever told them. They never met anyone else who did it. They never met a mortgage broker who told them. They only ever went to a bank and the bank is not motivated to tell them this information. This is common information exchanged in our great business network!

The average business owner is grossly underinsured as well. They don’t even know how to properly insure their mortgages on their homes. They once again let the banks lead them in these decisions. They even buy life insurance from the banks! It is hard to believe they missed all of the consumer reports on television, but they did! Check this one out! They have never sat down with a professional insurance provider and talked about their futures with someone who has taken training from multiple providers and has great answers with possibly lower rates available to them. Where would they learn this information? At a networking meeting they would meet people with real answers. Some of these answers contribute to the secret of business success because these professionals also cover how to insure one’s self-employed income in case of sickness or accident, as well a how to have enough life insurance for the family and the business partners. Without these professionals at hand, disaster ensues later. Those in our network who have worked with other professionals tell exceptional stories of how having the proper insurance saved their lives and their businesses when it mattered most.

These things combined with the additional training that we offer from head office on networking, sales, and social media help our Members find the secret of business success. So much so, that even in the recessed economy from 2014 - 2019 here in Calgary (Which was one of the hardest hit oil and gas communities in the world) that we did not lose a single participating Member to business failure during that time. In 2017 alone there were over 6000 businesses that failed in our downtown core. Not one was a CIBN business. Not one. I am talking about active Members of course. We have had people who paid the membership fee and then disappeared. I have no way of knowing how they are doing and I would be surprised if was well. Their lack of commitment to the process would usually spill over into other practices. I am talking about Members who pay their fees and who attend a weekly referral club regularly. These Members get warmed up leads which keep them going. The other Members try hard to connect them to potential clients and they sort through the masses for each other finding
the needle in the haystack. These Members take the free training that is provided for them from CIBN Connect. These Members attend the additional mixers and the events that we offer throughout the year and among these Members we have many success stories.

Success

In our membership we have a bookkeeper who was making only $30,000 his first year with us and today three years later is making $150,000. We have an auto mechanic that this year in 2020 the 19th year of his business hit record numbers during the Covid Summer! We have had a network marketer who went to the top of their pay scale and has since left us to travel the world. We have had a print and promo business that was 35 years old grow by 37% in their second year with us. We have life-time Members who will never vacate their industry seat until they retire or die. Networking works, when one works their nets.

Networking

Networking is critical and in networking with the right group of people one can learn the secret of business success. A business that is out on it’s own without the input of mentors, coaches, trainers, collaborators, supporters, and experienced helpers will succumb to the hundreds of reasons that businesses fail. Most of the time the failure is due to a lack of knowledge that they would have gained by being part of a great network that educated them and supported them when they needed it the most. Have a look at our Membership Page and get started today. Don’t wait to find the secret of business success that you need.

Check out our Memberships - CIBN (thecibn.com) to see how to join today!