March 22

Were You Crazy Starting a Business During a Pandemic?

Photo:  Surface

Were You Crazy Starting A Business During A Pandemic?

Having been in the corporate world for 30+ years in three different industries and had the opportunity to be downsized, resized, or released three times in my career, what did I do during a pandemic? Launch a full-time business, of course!

With the opportunity to be resized again, I didn't want to go back into the corporate world. Every bone in my body told me I needed to do something different, but I was still searching for where I could add more value. After coordinating my "3-Day Weekend Lifestyle "event series in 2017-2018 for entrepreneurs to use the expertise of various successful business owners, I wanted to take that concept further. It was time to listen to the universe and do my own thing.

I sought an expert to who I had been introduced to 16 years earlier, and I embarked on a journey to launch my business in spring 2020. Yes, we were in a pandemic, so using Wardell International's Value Program absolutely made sense. Business owners need what Mark Wardell spent the last 20+ years developing and implementing, with thousands of clients in 15 countries.

Not a single Wardell client has gone out of business during this challenging time. They have survived. Some have even thrived by pivoting to meet the moment. It is primarily due to the self-sustaining, strong foundation the Wardell system has helped them build.

We have been able to help business owners get clear on one thing, and one thing only... no process, no profits! The money is in the Systems! Some owners think they don't have systems, but whether you sell widgets or watermelon, McDonald's or Microsoft, everyone needs processes and systems. That is how small companies grow into large, profitable corporations. Everyone is a small corporation just waiting to grow.

What about you?   How is your business now? As we open up again, the exciting thing is how you move forward. Those who have been doing the work, putting in the hours, making connections, networking, and following up during the pandemic should now start seeing the fruits of your labour generating success. This is part of the journey that you embarked on two years ago. Following your process and your strategy takes you closer to the goals and strategic objectives you set when you started.

When people ask you if you were crazy starting a business during a pandemic, you can say, "Of course not."   If I hadn't started it, then right now, I'd be two years behind! Entrepreneurs who see possibilities and take decisive action will succeed!"

So what do YOU see? Obstacles or Opportunities? 

Do you need to jump-start your business? Ask me how you can take advantage of the opportunities all around you At  michelle.ricketts@cohesionservices.com

Overall, health and fitness always played a part in Michelle’s life and continue to be part of her consulting approach today, differentiating her from others in the industry. Michelle guides business owners to develop a self-sustaining business, generate more revenue, and take back time to do things that excite them!

Raised by a strong, independent single mother, Michelle’s vision and values were instilled early. Michelle’s entrepreneurial journey started in the 90s in event planning and speaking. In addition to Michelle’s over 30-year Corporate career in Media, Logistics and Financial Services, her passions shaped Michelle’s experience, providing innumerable opportunities to give back as a volunteer.

Passionate about making a difference, Michelle is on a philanthropic foundation, “Board of Advisors,” building sustainable schools in developing countries and supporting Digital Samurai’s efforts, an entrepreneur focused on reducing youth unemployment in Africa through apprenticeships.

Michelle’s 35 years as an Account Executive spanned credit card processing and financial services, transportation, logistics, media, and consulting, with many projects including managing consultative alliances, live event management, and sales team leadership. In 2021 Michelle completed Wardell International Advisor training and had recently undertaken S.O.S. Sales Objection System group training with renowned trainer Joe Marcoux. Her career and entrepreneurial ambitions have taken Michelle outside Canada, providing extensive experience in multiple markets in North America and beyond.

You can find Michelle Ricketts on LinkedIn at https://linkedin.com/in/michellericketts 

Michelle Ricketts

Tags

Business, pandemic, Strategies, Success, systems


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